Juan Peláez
Founder & CEO, JJRoss Global Creations
Los Angeles, California
From Marine Corps captain to founder of an artificial intelligence company. Fifteen years leading teams in real operations taught me what no course can: discipline, decision-making under pressure, and full ownership of outcomes.
Today I apply that same discipline to building AI systems that actually work: agents in production serving real customers every day. I am a hands-on founder — architect and builder of every system JJRoss delivers.
“I don't operate third-party tools — I build yours.”
Generic software licenses are expensive and closed. We build in-house systems — telephony, CRM, agents — that the business controls and that cut its operating costs.
Journey
15 years of service. Special Forces and Naval Intelligence. Public Order Medal. Led teams through high-pressure operations.
First company in the US: operations, customers, and growth built from scratch in a new market.
AI agent technology company for real businesses, with active clients in the United States and Latin America.
What I have built
Systems IN PRODUCTION — not demos, not prototypes.
Conversational agents on WhatsApp, voice, and web serving real customers 24/7: sales, orders, scheduling, and support.
Platform with 10 agents covering a factory’s order-to-cash cycle, powered by an in-house orchestration engine.
Intelligent telephony built on SIP/Asterisk + AI — no per-seat third-party licensing.
Aerial detection with YOLOv8 at 97.2% accuracy, processed at the edge.
Customer and conversation management integrated with the agents — custom-built, license-free.
Technology provider verified by Meta, with active clients running automated operations in retail and services.
Working stack
Education
Languages
Spanish · English
Let's talk
If you want to build AI for your business — or talk technology, partnerships, or opportunities — reach out directly.